A common misconception among beginners in affiliate marketing is that it takes a lot of work to start an advertising campaign. It’s not, in fact. The process of optimizing a campaign is the largest obstacle facing an advertising.
We aim to examine every major concern in this post to help you steer clear of the most common blunders. Let’s investigate how to increase conversions!
Campaign data analysis is the basis of the labor-intensive optimization procedure. It is important to take your time on this phase because it is crucial to efficiency.
Why is Campaign Optimization Necessary?
After creating a campaign, you can only make assumptions as to which parameters would yield the best results. You cannot know for sure in advance. Consequently, the campaign’s initial days are spent trying different settings to see which yields the greatest and worst outcomes.
If you consider every nuance in the testing process, you will be capable of:
- Lower the cost per click and more efficiently reach the intended audience.
- Lower the proportion of missed clicks.
- Expand the audience and enhance the overall quality of the traffic.
It should be mentioned that optimization is a continuous process. To make timely adjustments to the settings, you need continuously check the statistics.
As a result, your campaign will be more competitive in the advertising industry the better it is optimized.
When optimizing, what should you take into account?
Don’t concentrate on just one sign. We will enumerate every crucial aspect that your campaign needs to consider. This will assist you in determining the precise adjustments your campaign needs to make in order to run more smoothly.
- From which sources do more visitors and conversions come? Which ones return the fewest results?
- What kind of advertising yields better outcomes?
- For what kind of gadget was the advertising campaign designed?
- Which search terms yield superior outcomes?
- Which user interests ought to be considered while creating advertisements?
- When is the ideal time to run advertisements?
- Is there enough traffic coming in?
Let’s examine each of the main ideas in more detail…
Sources of Traffic
The first step in starting an advertising campaign is determining where to purchase traffic. If certain sources don’t demonstrate sufficient efficacy, that’s normal. In this instance, everything hinges on your initial plan of action.
You can track through statistics which websites or applications receive minimal traffic if you place advertising on multiple sources. You can utilize white and black lists in this situation.
You might try growing the list if you select fewer sources to see if that increases traffic.
Form of advertising
Your approach should inform the format you use for your advertising. It’s possible that an alternative ad format will work better.
For instance, you may attempt switching to pre-rolls from mid-roll video advertising if you started with that format. Users might be more receptive to pre-rolls, which could explain the variation in outcomes.
Advertising placement is likewise subject to this law. This is particularly evident on banners. Because banner blindness can lower conversions, we advise against placing ads on the right side of the website interface. But, you can see far better results if you try putting banners in the center or at the top of the page.
Type of device
It’s not customary to design separate campaigns for desktop and mobile traffic. To find out what kind of traffic is most common in that certain area, we also advise looking at GEO statistics beforehand.
While mobile traffic converts better in some places, people in other regions prefer to utilize desktop computers. All devices can receive traffic to the same offer, but optimization can assist you identify which kind of traffic will perform better.
Ad Text
It’s possible that text has taken on a significant role in your incapacity to obtain adequate conversions. To grab visitors’ attention, try utilizing calls to action, or CTA phrases. Clearly state the advantages that customers can expect from the good or service, and then come up with a succinct expression.
Interests
Interests are a complicated kind of target since there are a lot of factors to consider, such gender, age, GEO, and so on. In the process of choosing creatives, the nation may come into play.
As an example, let’s envision a scenario. You had strong conversion rates in the past when you advertised a webcam vertical. Picking attractive naked pictures led to a lot of clicks.
However, if you choose to attempt a new GEO, you might discover that those creatives are no longer effective. It makes sense to attempt and optimize images that aren’t as nude. This might lead to further conversions.
As a result, before starting a campaign, confirm that no forbidden textual or visual elements are used. Additionally, try with some different possibilities if the creative produced little effects.
Time
Additionally, we do not advise ignoring the display time setting because it is quite significant. It’s possible that, when it comes time to optimize, certain hours yield more conversions than others based on statistical data. In this instance, limiting the length of time the advertisement is displayed might be appropriate.
Bidding
There can be an issue with your bid if testing reveals that you are not getting enough traffic. Consider beginning with suggested pricing. Raise your bid if you aren’t receiving enough traffic. We suggest raising the bid from suggested amount by about 10%.
Conclusion
We advise against omitting optimization if you want your campaigns to perform better. Make sure to account for the testing expense while creating your budget. Remember to establish a daily limit to avoid using up your entire budget all at once.
